Erica McArthur Allison
Erica is the founder of Formation PR & Brand, a strategic communications agency helping mission-driven organizations communicate with clarity and confidence during moments that matter. For two decades, she has worked with foundations, nonprofits, higher education institutions, healthcare organizations and economic development leaders whose work is publicly accountable, deeply human and often complex. Known for her direct and thoughtful approach, Erica brings strategic depth to communications, public relations, and storytelling. She is a sought-after advisor to leaders navigating change, visibility, reputation and high-stakes moments when integrity and trust are essential. Her work is grounded in listening first, understanding the full context and helping clients move forward with greater confidence, alignment and impact. She takes pride in partnering with clients whose missions strengthen institutions, shape communities and serve people in meaningful ways.